Finance Professionals

"Your reputation is in the hands of others. That's what the reputation is. You can't control that. The only thing you can control is your character."– Wayne W. Dyer

Your Reputation Shows you are an Industry Leader

Background

The client is a Texas-based financial consultant who renders financial services to a huge client base. She specializes in developing individualized financial plans for investments, savings, retirement, & insurance. She has more than ten years of experience in capital market activities and holds the license to sell financial products.

Issues That Led to Client’s Negative Listings

The client had issues with some local news agencies & individuals who were trying to slander her name & reputation. Several negative listings on page 1, 2, & 3 of Google and other top search engines were the result of their inflammatory blogs & forum postings. Consequently, she lost huge business to her competitors.

Our Strategy

• We used different variations of the consultant’s name, industry title, geographic area, digital assets, & optimization techniques to control the first five pages of Google for all the keyword phrases.
• To improve her online reputation, we also created positive truthful content using her professional and personal information.
• We posted positive content on various discussion forums, article venues, blogs, & social networking sites to push down negative results.

Highlights of Our Rigorous Campaign

• On Social Media channels, we created and promoted positive information that can rank highly within the first pages of search results.
• We created professional and industry profiles that focused on professional accomplishments and linked back to rank well within search results.
• Her personal websites with unique content were optimized with the targeted keywords
• Our editorial team created contents like articles and press releases and distributed over high ranking sites

The Final Outcome of the Campaign

With our customized content & social media campaign, the damaging contents (lies, rumors, harmful reviews, and misleading posts) were pushed down on Google results. The negative contents were also replaced with positive information to reflect the client’s true image. Within four months, she once again obtained a firm foothold in the financial sector. Now, web searches on her name only yields positive content.

Conclusion

In today's globally digitized world, the key to success for any professional lies in a good reputation. People do not ask for references anymore, they simply Google your name. Negative results can therefore damage your business in a single mouse click. Fortunately, you can change your search results with "Online Reputation Management", which we have been efficiently doing for over eight years.