In an industry based on trust, a health care organization’s reputation is its most valuable asset. For those in rendering patient care services, online reputation plays a crucial role. This is because -
According to a study, 47% of the patients believe in the reputation of the doctor while selecting a healthcare provider and 35% of patients read online reviews before choosing a doctor or physician.
Online reviews are an important part of the healthcare industry. According to studies, 95% individuals research their doctors or physicians before making their first appointment. A negative blog post, social media blurb or any negative review by a patient can create an immense havoc on doctor's online presence and also to the healthcare setting; he/she is working in. That's where online reputation management comes in and plays a vital role in improving the reputation of a medical practice.
A strong online reputation management can help you promote your practice while eliminating all the effects of negative posts on your image. Reputation management is an integral part of social media marketing strategy that can do wonders for your reputation, your practice and the patients you serve.
The client is a large and well-renowned orthopedic facility in seven different locations across two states. It provides the best healthcare services and has a huge clientele with more than 500 site visits per day. It has a team of highly qualified and licensed orthopedic surgeons known for assisting patients with the best of their skills.
In 2011, this orthopedic setting suffered defamatory attacks from their rivals who posted negative reviews about their services on several powerful websites. This led to a serious damage to their reputation and greatly lowered their ROI. Despite their efforts, they were neither able to retain their existing patients nor increase the number of new patients.
What we did for the client -
In order to improve the online reputation of the orthopedic facility, we implemented various ORM strategies, including –
With the implementation of our ORM strategies, the practice regained its reputation within an exact duration of three months.